Viewers will see the likes of Michael Jackson, Britney Spears, Jeff Gordon, Cindy Crawford and a slew new Pepsi promoters in the 30-second soft drink commercial, honoring the many generations of Pepsi commercials and drinkers.
Amazon hasn't detailed how they'd keep the Echo from triggering from advertisements like the one on the Super Bowl, but a Redditer - Asphyhackr, believes to have found the secret behind Amazon's solution.
According to the annual Ad Meter survey run by USA Today, the Amazon commercial-a amusing spot with cameos by Bezos and other celebrities, in which the virtual assistant Alexa loses her voice-was the highest-rated ad shown during last night's Super Bowl.
In a blog post, Shiv Vitaladevuni, a senior manager on the Alexa Machine Learning team in Cambridge, Massachusetts said, "The trick is to suppress the unintentional waking of a device while not incorrectly rejecting the millions of people engaging with Alexa every day".
The company can obviously anticipate major ad events like the Super Bowl, and modify the sound files to prevent a false wake-up.
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That re-design, separating friends from brands, was launched in late November, but has yet to roll out to all users. This represented 4.5 million new DAUs, or growth of about 17% year-over-year, but just 3% sequential growth.
"I'm glad you asked", she says.
In other words, if your Echo notices something unusual happening in the audio spectrum, it realizes that it should ignore whatever is being said-like "Alexa".
Amazon's Alexa digital assistant is no small fry - the company is selling smart Echo speakers in huge numbers, and it's important to make sure the user experience is good.
An algorithm in Amazon's cloud detects matching audio from distinct services and stops additional devices from responding, stated Manoj Sindhwani, Amazon director for speech recognition. Since the ad aired on Sunday night, it has gone viral, with speculation rampant as to whether Amazon was hinting that Austin will host its second headquarters.