"They are so alluring", said Hoylman.
With the proposed legislation, the politicians aim to create "pods less visually appealing to children, teens, and adults with dementia by requiring manufacturers to change the design of laundry detergent packets to a uniform colour", as well as introduce a less pleasant smell and a firmer feel.
In addition to the Tide Pod Challenge, there are also thousands of cases a year where children mistakenly eat the colorful pods, the lawmakers and advocates said.
Coming up Wednesday night at 7, ABC 7's Jess Doudrick looks into why kids feel the need to participate in these risky internet games and how we prevent the next tide pod challenge from hurting our kids. "It's easy. All we have to make sure is that public safety trumps their profits", Simontas said at a news conference Tuesday at the Capitol. Now, the dangers of the oddly edible-looking single-use laundry detergent pods have reached lawmakers.
During January, there were at least 86 reported cases of teenagers intentionally eating detergent pods.
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Procter & Gamble responded in a statement, "There is nothing new in these legislative proposals".
As for individual wrapping, the company said it believes doing so would "not be helpful in reducing incidents and may have unintended consequences", such as accidental ingestion and the environmental impact of adding plastic wrapping.
Tide has taken steps to prevent teens from doing the "Tide Pod challenge", including taking down Tide Pod videos from YouTube, issuing warnings, and even launching a video PSA with National Football League player Rob Gronkowski. The company also noted that it already offers Tide Pods in uncolored versions as well as traditional liquid and powdered forms.
"Ensuring the safety of the people who use our products is fundamental to everything we do at P&G", David Taylor, the company's CEO, said in a blog post last month.
"The key is you just shouldn't eat it", said Karl Brabenec, of the New York State Assembly. Both are Democrats from New York City.