The employees of the Fresh Flower Market in Aurora design romantic displays from a delivery of more than 4,000 roses, February 7.
Tomorrow's holiday honors the Bishop Valentine who went against his emperor's wishes to perform secret weddings.
But Australian Retailers Association (ARA) executive director Russell Zimmerman said he expected spending to increase this year with Aussies feeling a bit more romantic following the successful same-sex marriage postal survey. Valentine's Day preparations are in full swing at local businesses in Toledo.
"What's the point? And customer services can't even say when you will be in touch following the complaint!" "But we are going to be a lot busier this year than last year".
Traditional gifts of greeting cards, flowers and an evening out all round out the top gifts for this year's holiday.
While a third wrote on Facebook: "What a surprise, to receive my "Valentine's day" flowers a day early".
At Bartz Viviano, dozens of orders are being held in a cooler.
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"People assume it's couples, and couple-love, and although that's very prevalent, it's not all just that".
Nonetheless, 97% of transactions around Valentine's Day are still made in person with only three percent of gifts purchased online.
There are still items typically purchased on Valentine's Day. Fields has been a florist for over 30 years.
Looking for some love to give on Valentine's Day?
"The product planning phase really starts right after Christmas and then we get everything ready and photographed for our website", Frank Viviano, Owner of Bartz Viviano Flowers and Gifts said.
As the holiday gets closer, it will be more hard to track down deals, but most sites are offering discounts for certain types of flowers and bouquets. The largest, the "phenomenal" contains 999 premium long stem Red Naomi roses and costs £4,999.99. Best part yet, they also sell a wide selection of locally-made gifts and decor that are a flawless accompaniment to your flowers.
Although many desire an arrangement of all opened flowers, bouquets that have some closed buds or those that are just beginning to peek out will likely last longer than bouquets that have already bloomed.