Famed gadget-unearther Evan Blass dug up a picture of an upcoming BlackBerry device said to be known as "Ghost". This is a Delhi-based telecom company which had reportedly bagged the BlackBerry rights late a year ago. The image does not reveal much except that BlackBerry "Ghost" could feature a bezel-less display with 18:9 aspect ratio. "This means customers can expect to see at least two new BlackBerry smartphones from us later this year", said Alain Lejeune, Global General Manager for BlackBerry Mobile in a statement. The image also reveals rounded sides and corners for the Ghost with the device as a whole being quite slim as well.
It seems that Blackberry is trying hard to gain a strong foothold in the Indian smartphone market. Optiemus Infracom also told Techook that the company is not in a position to comment on this. For BlackBerry Mobile, building channel relationships and making BlackBerry handsets available was an important part of their strategy.
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To give any device the best chance to succeed, its manufacturer needs to be able to distribute it effectively, and TCL clearly bought a very robust network of existing relationships along with the BlackBerry brand.
The Ghost would be a high-end Android phone, meaning it would be battling with the likes of the iPhone on one end and Android flagships on the other. TCL's BlackBerry phones for 2017 all featured midrange chipset. Last year, BlackBerry had featured a mid-range chip in KeyOne which offers Qualcomm Snapdragon 625. BlackBerry's new mission is to now inform people that they can have all their favorite apps on a BlackBerry phone.