The Texture team and its current owners, Condé Nast, Hearst, Meredith, Rogers Media, and KKR, could not be more pleased with this development. Apple emphasized its focus on trustworthy news sources in a statement on the company's website.
The deal also shows that Apple is distancing itself as a purveyor of so-called fake news, the false and misleading news reports that have spread on social media networks like Facebook (fb) and Twitter (twtr).
Joseph Evans, a Senior Research Analyst at leading United Kingdom tech and media analysis firm Enders Analysis told TMO, "the context of Facebook pulling away makes this an opportune time, I think Twitter is probably trying to do much the same right now". "Texture fills out the scope of that vision with reading material", said Tech Crunch's Ingrid Lunden.
The company has been selling digital magazine issues and subscriptions via its online services, and Google and Amazon each provide digital newsstands for magazines. It's feature set was incorporated into Apple services that are still used by developers today.
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The service now provides access to over 200 digital titles, including names such as Elle, the New Yorker and Vanity Fair. "We don't try to sell the most smartphones in the world; we don't try to sell the most apps, we try to make the best one".
A monthly subscription for Texture costs around $9.99 a month and gives users access to magazines such as the The New Yorker, People, Time, GQ, and many others.
Hollywood has been abuzz about Apple's entertainment plans in recent months as the company has begun to ramp up its efforts in the space.
Cue confirms that Apple just acquired Texture for integration in Apple News.
Apple hasn't said how it will incorporate Texture into its lineup of products - it already has the News app, and Texture seems like a natural addition to it. It offered readers a similar service but was ultimately axed and merged with Apple News.