Ultimately, the New York Times reports, Kogan provided Cambridge with "50 million raw profiles", of which "roughly 30 million contained enough information, including places of residence, that the company could match users to other records" and build what Cambridge called "psychographic profiles". The Times reported Saturday: "Interviews with a half-dozen former employees and contractors, and a review of the firm's emails and documents, have revealed that Cambridge not only relied on the private Facebook data but still possesses most or all of the trove".
"Protecting people's information is at the heart of everything we do, and we require the same from people who operate apps on Facebook", Facebook's deputy general counsel Paul Grewal wrote in a blog post published to explain the decision. And built models to exploit what we knew about them and target their inner demons.
In simple words, the firm put to effect American linguist Noam Chomsky's theory of manufacturing consent, but in an illegal way by breaching the privacy of millions of Facebook users and also violating the terms laid down by the social media giant.
Kogan, in collaboration with Cambridge Analytica, prepared an online personality test in which thousands of Facebook users were paid. The revelation underscores the power of social media networks and the unexpected ways in which technology companies can use data that users voluntarily give up. About 270,000 people downloaded the app, Facebook said. Facebook said that when it learned of the violation in 2015, it removed Kogan's app. "We will take whatever steps are required to see that the data in question is deleted once and for all - and take action against all offending parties".
President Uhuru Kenyatta re-election has taken a new twist after Facebook suspended the accounts of a company linked to his re-election campaign.
Cambridge Analytica is largely owned by the wealthy, secretive and deeply conservative Robert Mercer, a major Trump supporter, according to USA media reports.
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Except Premier Li Keqiang, all top posts including the entire cabinet besides Governor of the Central Bank will be new set of officials.
The company by its own admission first learned about its users' data being harvested by analytics firm without user authorization back in 2015.
Wylie also commented on the implications of this practice could have for the future. Kogan and Wylie have been suspended from Facebook along with SCL and Cambridge Analytica.
President Trump's 2016 data guru Brad Parscale, who has been named campaign manager of the 2020 re-election bid, hired Cambridge Analytica during the campaign. "That was the basis that the entire company was built on", the Observer quoted Wylie as saying.
Late February, during an United Kingdom inquiry into fake news, the company denied it ever worked for the Brexit camp, despite claims by the pro-Brexit campaign it had sought the advice of Cambridge Analytica.
Cambridge Analytica says it uses "behavioral microtargeting", or combining analysis of people's personalities with demographics, to predict and influence mass behavior.
After finding out that the bridge had happened, Facebook deleted the app, then requested a certification from all involved that the obtained data had been destroyed-but Facebook never followed up on it.
CNN reported that no one from the Trump campaign was copied on the email, the sources said.