The name Shazam is well known for its music recognition apps which have been downloaded almost 1 billion times across a variety of mobile platforms.
Regulators are saying that they would also investigate on the fact that if competing streaming music services would be harmed if Shazam were to stop sending them any referral traffic. EU Competition Commissioner Margrethe Vestager has talked about data as a currency for free services and how smaller companies may struggle to compete with data-rich rivals.
"The Commission is concerned that the merger could reduce choice for users of music streaming services", it said in a statement. The commission noted that it has until September 4 to make a decision regarding Apple's proposed acquisition, which should give it plenty of time to scrutinize the company's plans.
Regulators in Europe worry the deal would give Apple data that could be used to lure customers away from rival streaming services.
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However, in the case at hand, the MPs had addressed a press conference soon after submitting the notice to Mr. The Congress will now move to Supreme Court after rejection of the notice by Naidu, according to reports.
However, several EU countries, including Austria, France, and Italy, asked the European Commission in February to review the deal to ensure it didn't run afoul of regulatory requirements.
Apple could then use this data to better target customers of other streaming services and help develop its own offer, which has struggled to gain traction since launching to great fanfare in 2015.
In case you've forgotten, Apple is buying Shazam - you know, that app that recognizes songs playing nearby? - for roughly $400 million. In addition to standalone apps across multiple platforms, Shazam's identification technology has been integrated into Apple's software for years, and can point users towards full tracks to purchase or stream.
Shazam has accumulated more than one billion downloads around the world, per CNN Money.