Towards the end of past year, Netflix raised its prices in the U.S., with the most expensive option (Ultra HD, 4 screens) increasing from $11.99 to $13.99. They will still get Ultra HD resolutions where applicable, but supporting shows and films won't display the better contrast and colour range on offer with HDR. Presuming you have an Ultra HD HDR screen to watch it on, the Ultra tier will cost you 16.99 Euro a month, roughly $19.80.
What's more, the new tier will bring the monthly price of the service's membership up a bit higher.
The Standard tier, with two simultaneous viewers, drops back to just one viewer at a time and Premium drops from four to two viewers. And those on the Standard tier found their access limited to just the one device at a time, down from two.
The new tier will allow four devices to receive UHD or 4K video and audio streaming simultaneously.
After the first-quarter filing, Hastings was questioned about future price hikes.
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The suspect has been identified as Jarrod Ramos, 38, who had a long-running feud with the paper, sources told The Baltimore Sun . Journalists recounted hiding under desks as they heard colleagues being shot and the gunman apparently reloading.
The company added that not all subscribers would see the Ultra subscription tier during the test, and it may not be implemented.
A spokesperson from Netflix confirmed the tests to CNET, saying: "We continuously test new things at Netflix and these tests typically vary in length of time". The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium.
The three subscription plans Netflix now offers, basic, standard and premium, cost $7.99, $10.99 and $13.99, respectively. Cord Cutting reports that the price changes depending on the browser that is used. According to the promotional material shared for this new package, the new tier would essentially provide the same benefits as the current Premium tier.
"But if you do that, you can get people to pay a little bit more because then we're able to invest more and further improve".