Amazon is going all out with its messaging inside the stores, notifying shoppers that Prime members - who pay $119 per year for an array of Amazon-related benefits - can get exclusive deals at Whole Foods on various items.
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Prime Day is no longer a single day.
Discounts for Prime members work through the Whole Foods Market app. But there are already a bunch of special offers live that you can take advantage of as Prime Day edges closer. Clearly, being a member of Amazon Prime has its upsides.
Amazon Prime members can earn up to $30 in free cash for shopping at Whole Foods this week.
Putting the Prime Day stamp on Whole Foods is Amazon's latest step to integrate the grocery chain since buying it a year ago for $13.7 billion. You'll also get access to podcasts and other audio programs ad-free.
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Even if your trial period is over, you can sign up with another email ID and mobile number for the sale, in case if you are not a frequent Amazon marketplace user or don't want to use Amazon Prime services in the future.
So, mark your calendar for 3 p.m. ET July 16 - when Prime Day begins - instead of waiting until July 17 to start checking Amazon's website for deals.
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As for the deals themselves: Amazon is promising special discounts on Alexa-enabled products like Echo, Fire TV and Fire tablets.
Apart from the superfast delivery, Amazon is also offering steep discounts on smartphones during the Prime Day sale. When the Whole Foods deal closed in August, Wilke said Amazon planned to "make Amazon Prime the customer rewards program at Whole Foods Market".